Usability Problems Aren’t Always This Obvious.

Major design flaws are easy to avoid, but it's the seemingly little quirks in your website or software that hurt your users' experience and your bottom line.

My Approach

When I say, “subtlety, simplicity, & usability” what exactly am I referring to?

You know how a new washing machine fits into the gap left by the old one just perfectly? That happens because the manufacturers are adhering to a standard, and such conventions exist in the web world too.

The big problem with web design agencies is that a large quantity of old-school designers are slow to adopt web standards. Many still make a living creating appallingly weighty web sites using outdated markup, often reliant on tables for layout, and littering the code with font tags and other extraneous, deprecated methods They can still make their money doing what they do, and they don’t see the need to change.

Still, the Internet community is chock-full of good, responsible people, and the benefits of web standards have not gone unnoticed. Thousands have made the move to CSS-based design, and very few would ever go back. The myth that an accessible site is an unattractive site has long since gone away, and some of the most accessible, usable web sites out there are also the most attractive, stylish designs thanks to smart and experimental use of CSS s an unobtrusive design layer.